What kind of lights do you prefer to turn to the manufacturers of lamps and lanterns after 80 and 90?
Lighting is a kind of durable consumables. In the household area, lighting consumption is generally closely related to new house decoration. That is to say, the group of marriageable age groups is an important group of lighting consumption. 80 and 90 are the most competitive and consuming groups.
Understanding the aesthetic tastes and consumption habits of the post-80s and post-90s generation is an important factor for the lighting industry in product development and marketing channel selection. But, as I know, many factories have always been distributors as the center. When developing products, they put the prices and dealers' preferences in the first place, and rarely consider the consumer's aesthetic taste and consumer habits. Because of this, most manufacturers do not have the ability to lead the market and fall into a blind and passive situation.
So what kind of light do you like after 80 after 90?
The category they like
According to the observation of the market, in recent years, the new Chinese style, post modernism and rapid rising trend. Look at all the exhibitions, especially Shenzhen fashion home design week, Guangzhou furniture exhibition in March, Shanghai furniture exhibition in September, Lecong ten li Furniture Gallery, and post modern lighting almost all the world. Why is postmodern so popular? Strong sense of design, outstanding personality, which is in line with the post-80 post-90 consumer demand.
But the current post modern category is also facing a major crisis, one is the original lack of power, so a few classic styles, each manufacturer of the lampshade to carry out a little innovation, and then to the market, the long time will push customers to other categories. Then the profit of the operation technique is reduced, and the material of the post modern category is varied. Most of them take the middle and low line, stock in stock, which brings the circulation of goods, and the price war tends to be fierce.
New Chinese also faces the above problems, but the performance is better than the post-modernism. This may benefit from the rich design resources of the new Chinese style. The rich and long Chinese culture provides a continuous design to the new Chinese style, especially the new Chinese brand in the middle and high end, which is expected to appear more and more original good products.
The way they like to buy
There is no doubt that there will be more and more online shopping after the post-80s generation, no matter how high the cost of the business operation and how thin the profit is. They are not completely clear to consumers and sometimes do not care, although the prices and after sales provided by the entity stores may be far better than the various online shopping platforms.
This is determined by the growth background of the young consumers, the consumption habits, and the convenience of the online shopping. As long as there are e-commerce sellers, there will be a large number of C buyers. At present, the electricity supplier's adverse current is not because the buyers are less, but because the sellers are more and the traffic charges are even higher. For senior e-commerce vendors, as long as the use of large data, develop the right products, it is not difficult to create a wealth myth in the short term.
This prompts us, if their target customers selected after 80 and after 90, e-commerce is not to be ignored, whether it is supply, or self business, can not be ignored.
What can you do
To change the traditional door to door, all over the country the volume of lighting city is generally falling, in addition to real estate and other objective reasons, e-commerce may have taken a large part of the current traffic. The disadvantage of the entity store is that there are no more contacts to connect with consumers.
Many consumers are the first to buy lights, even if you know where you are in the light of the city, he is also a fog, and can not quickly get all kinds of information, by comparison, e-commerce has completed the pre-sale education, and naturally the first to establish a more deep connection with the consumer.
Imagine a consumer flipping through his cell phone in bed and quickly getting all kinds of information about lighting, culture, popular science, manufacturing processes. The pictures, small videos, and details of the business sellers are meticulously spent with huge resources, and they can instantly establish an emotional connection with the customers, while the entity stores are still in the remote outskirts of the suburbs.